The Long and Short of It

Delivering content that meets your target audience’s needs is not as simple as it sounds. Apart from deciding where to publish your content, there’s one fundamental question that faces every content creator: does my audience prefer long or short content? Differences Between Long-Form and Short-Form Content Long-form content is usually defined as 2,000 words or more and can include white papers, ebooks, how-to guides, case studies and video transcripts. Short-form content tends to be under 1,000 words and can include blogs, social media posts, infographics and listicles. A short, two-minute video would also fit the bill. However, these content types can all vary in length and can fall into either the short-form or long-form category. But like everything related to content, you need to first consider what you want to achieve. Short-form content can be great for quickly engaging your audience, whereas long-form content can strengthen your credibility. The key is to know your audience and have a clear set of goals tied to the point in your sales funnel the content is going to appear at. For example, if you’re selling a high-end product to customers who aren’t familiar with your company, they would likely find a long-form, highly informative product description useful. This could be very effective in converting shoppers who are considering your product. However, if your goal is to drive traffic, your best bet is likely a short, entertaining social media post that reaches a wider audience. Both short and long content have benefits and what will work best depends on your business, your products, your marketing goals and user intent. When Long-Form Content Works If your goal is higher search engine rankings for particular topics, most marketing experts agree that long-form content is the way to go since Google’s algorithm favors more in-depth articles. A SerpIQ study found that the average word count for content in the top ten of a Google search result page is over 2,000 words. Longer pieces are also more suited to evergreen content, which can be a great for driving long-term web traffic. In the inbound marketing world, HubSpot, Moz and Kissmetrics are authorities in this niche and they all produce high-quality, long-form evergreen content. So, if you want to position your brand as an authority in your niche, use long-form content that covers each topic in depth. When Short-Form Content is Best If your goal is to build awareness or your primary audience mainly views your content on mobile devices, short-form content is probably a better fit. Today, many people scan online content rather than read it fully, so short-form content can have more impact on your readers in the short term. If your brand voice is more fun than serious, short-form content is also likely to be more appropriate. While some topics require longer explanations, a fun infographic or video can help you quickly build a connection with your target audience. Start-ups stand to benefit from this kind of content because it helps to establish their brand’s identity. It’s also quicker to produce and is particularly useful when covering news or trending topics in your industry. Where to Publish Different Forms of Content Facebook Notes and LinkedIn Pulse give marketers a platform to publish long-form content to social media. Google Plus is also ideal because there are no character limits, unlike other social media platforms. It’s also worth remembering that every piece of long-form content can be split into multiple content assets. For example, you can share a statistic on Twitter, post an image on Pinterest or submit an infographic to the Infographics Showcase website. This way, you can attract different kinds of buyers through different channels. Quality Over Quantity Your decision to go long or short depends on your brand’s voice, your target audience and your marketing goals. Crucially, you should focus on delivering quality content. Don’t think you have to write 2,000 words if you can get your message across in 200. Focus on being authentic and giving people useful information. If you’re unsure, experiment with both long and short content and see which resonate most with your target audience. The truth is, people like to consume information in different ways and you’ll probably need both to reach as many customers as possible.

Total Quality Management Survey

Total Quality Management Survey Customer satisfaction is important to an organization because it leads to repeat business. In order for companies to thrive, the need for value is essential to customer satisfaction (Goldman, 2003). This paper will explain the value of quality in relationship to customer satisfaction as well as research three separate organizations that represent different economic sectors, and provide a description of the need for customer-driven quality for each of these organizations. Additionally, a matrix model will be constructed outlining the differences between the strategic roles of total quality management (TQM) within each of the chosen organizations.The organizations of focus will represent the manufacturing sector, service sector, and government sector. Each of these sectors has different values when it comes to quality in customer dealings, and strategies towards total quality management. These different views are established through customer needs and the level of growth within their s ector.ManufacturingThe first organization of focus, which represents the manufacturing sector, is Medrad, Inc.US Navy 080716-1786N-N-016 Rear Adm. Raymond Berub...Their customers are primarily from the food service industry, such as schools, restaurants, institutional food services, and healthcare services. The company is a subsidiary of Cargill Foods and has been the Baldridge National Quality Programs (BNQP) Award recipients for two years, 1999 and 2005. Their products include over 160 egg, pre-cooked, frozen, and other refrigerated items, which they deliver through specialty deliverers, broadline distributors, or by direct delivery arrangements. The Core Ideology includes the purpose, values, and mission. The Core Purpose: to be the supplier for worldwide customers; Core Values: focus on customers, quality, safety, stakeholders, and ethics (BNQP, 2005). Mission:Sunny Fresh Foods will be the preferred supplier of quality, value-added food products serving primarily the foodservice industry. We will be a best-cost producer and a leader in developing and implementing innovative products, processes, and services to meet the needs of an evolving global marketplace. (National...

The 4 most popular job boards for nurses

The 4 most popular job boards for nurses Niche job boards for nurses have one thing in common - they help connect the right nurses with the right employers. Beyond that, there’s a lot of variation among the most popular ones with the highest traffic.  Some job seekers want to get in, find a job that they want, and get back out again. But others enjoy resources that help them with their career. From the employer’s standpoint, efficiency and resources count, too. Both sides are the job board’s target audience, just in different ways.  The most popular job boards have a few things in common, but the experience is quite different from one to another. Here’s how each of them serves their audience:Nurse.com Offers a Wealth of Jobs and Resources  Nurse.com  is one of the largest, if not the largest, nurse-specific job board. The tagline reads, â€Å"Where the nurses are,† and that appears to be true. Professionals from every facet of nursing can find what they’re looking for.  F rom the first moment, the user is given opportunities to navigate anywhere on the website. Featured prominently is a job search tool that offers ways to narrow the search focus, giving more relevant results.Some jobs are featured on the homepage, but the others are easy to find. This is a busy website, but it’s also clean and easy to navigate. There are a lot of options from which to choose, but it’s set up logically.  Nurse.com has several resources for nurses. Aside from the â€Å"Jobs† tab, resources for education topics, news (both national and regional), events, and awards are accessible with a click. This job board offers plenty of relevant content for users, which could account for some of its popularity.  There is a resume and profile creator link on the home page, too, as well as relevant links for employer resources.  One confusing part of the site is an icon that’s normally used to indicate a chat feature. But clicking the link directs us ers to the Nurse.com blog, which is written by contributing nurse professionals. The blog covers topics ranging from stress management to nursing ethics. NursingJobs.com Caters to Travel Nurses, and More  Nursingjobs.com  connects travel nurse professionals with the employers who need them, but it also has an option for finding permanent jobs.  The landing page lets users choose an access point as an employer who wants to post a job, or as a nurse looking for a job. Job seekers enter info into a keyword job search or employee search first, then  they are directed into the site.  Job listings are streamlined at NursingJobs.com, listed in a column format that shows the job title, Job ID number, job type (primarily travel nurses), location, job duration, and the employer.  Under the Career Options tab, job seekers can build a profile of the job they want, and get alerts when something comes available.  There is a Career Resources tab, which links to articles on topics rel evant to nursing professionals, such as interview tips. There’s also a mobile app, which is important with an increasingly mobile job seeker community.  On the employer’s side of the website, the setup is a bit different. There are resources that apply to employers, such as how to set up a profile, instructions on posting jobs, and testimonials from other employers.Nurse Recruiter Puts the Job Search at the Forefront  Nurse Recruiter  is very streamlined, with a heavy focus on getting right down to business. There’s a â€Å"register now† button at the top that lets nursing professionals create a profile to assist with the job search. It also has a â€Å"rapid apply mini-resume† button.  This website is heavy on the job search, with just a sprinkling of content.  Three options are available as points of access: Nurses, travel nurses, and employers. Each requires registration, but users can navigate through that by clicking on the image ins tead of registering. Only then can users access materials that are relevant to each area.  Nurse Recruiter isn’t as approachable or user-friendly as some of the other nurse job boards. Users need to work a bit harder than necessary to find content. But if the job search is the only reason for the visit, it fits the bill.HealtheCareers Healthcare Industry Job Board Caters to Nurses, Too  Healthecareers  isn’t a nurse-specific, it caters to healthcare in general, but it’s a large resource for nursing jobs. A search tool features prominently at the top to help users get started.  Across the top of the main page, there are tabs for accessing a wealth of content. One of those is a link to jobs, which lets users get right down to business. But other tabs include an overall resources link to a summary of new topics, and links to newsletters, articles, and blog posts separately.  The starred rating box is different from the other job boards. It lets users give feedback without interrupting the website experience. That’s a plus for the user, and for the job board owner.  Although Healthecareers isn’t dedicated to nurses only, the blog has a heavy nursing focus. There are posts on interview tips, student loan repayment options, and dealing with the stress of nursing.  If you’re a nursing professional looking to jumpstart your career, these job boards will be the perfect place to start your search!

Process Business Integration Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Process Business Integration - Research Paper Example   The 21st-century leadership practices can also be observed to emphasize reinventing effective measures in order to establish a better communication channel between the customers, suppliers and other groups of stakeholders. This apparently advocates corporate measures to integrate the supply chain functions at almost every phase. The two most apparent drivers of these changes in organizational leadership practices can be identified as the continuous development of global business culture and the trend of continuous expansion within the corporate world (McAdam & McCormack, 2001). Emphasizing the present transformational changes in the contemporary business environment, the primary purpose of this essay will be to critically identify the key areas of business process integration in relation to the unconventional approaches of supply chain management practiced by modern organizations. In establishing this particular aim, evidence provided by McAdam and McCormack (2001) and Cagliano, Caniato, and Spina (2006) will be referred and critically reviewed with prime significance throughout the study. When addressing the linkage between business process integration with supply chain management practices in the modern era, McAdam & McCormack (2001) were able to connote few noteworthy aspects, which can be examined as the major determinants of the currently exhibited challenges and proficiencies of the corporate world. McAdam & McCormack (2001) subsequently explained that an integrated supply chain management ensures the improvement of operational functions to a substantial extent offering added managerial control on organizational performance. Based on their empirical study, McAdam & McCormack (2001) were of the view that modern business organizations need to focus on developing at least two significant aspects in order to sustain in this competitive era. These aspects comprise the supply chain management procedure and integration of business

Perception of quality of care Research Paper Example | Topics and Well Written Essays - 1000 words

Perception of quality of care - Research Paper Example Therefore, incentive payments or penalties to inpatient hospital care will be based partly on these results of these satisfaction surveys. The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) is a national survey that is standardized and publicly reported on patient’s perception of hospital care. HCAHPS is used as an instrument to collect data in an organized manner (HCAHPS, 2012). The HCAHPS survey is administered to a random sample of hospitalized patients between 2 days and 1 Â ½ months after discharge. The purpose of this study is to evaluate if nurses perceive the HCAHPS scores to be an accurate instrument in capturing the quality of patient care. Also, the researcher will review what variables affect patient satisfaction in the hospital setting as well as look at the nurse’s point of view on quality of care. The participants in the proposed study will include nurses that work on the telemetry, medical surgical, progressive cardiac unit, clinical transition unit, PACU and surgical recovery unit. Years of experience will range from novice to expert nurse, which includes one month to 25 or more years of nursing experience. Male and female nurse will both be given opportunity to complete the survey. A diversity of nurses work for the current hospital and so the demographic details will be obtained during the survey. Clinical Nurses at this facility education level range from diploma to MSN prepared nurses. Many of the associated prepared nurses are currently in school studying for their BSN. The research anticipates at least 50 nurses to participate in the study with 30 participants being randomly picked. Inclusion criteria will be any nurse with a least one month of experience that has discharged a patient to home. Exclusion will be nurse that don’t work in a clinical setting, have less than one month of experience or have never discharged a patient to home. The researcher has an eight year work

The Great Gatsby Essay Example for Free

The Great Gatsby Essay In American society, the way people act is quite an interesting, yet confusing subject to look at. If you were to look closely at the behavior and the thinking of the average American man in the modern day, you would see that he is not too different from a man that lived one hundred years ago in America. Obviously many things have changed in society that make a man different nowadays compared to one hundred years ago, but the point is that, in general, the mind of an American person has kept the same characteristics. A great way to understand how an American mans mind has remained the same is by comparing The Great Gatsby with modern society in the United States. In this novel, which takes place in the 1920s, we see that the major themes incorporated into it are hope in the American Dream, the idea that rich are always entitled and never responsible for their behavior, and that the common man will keep trying to achieve the American Dream to the fullest even though he is vaguely aware that he has higher morals than the person he is seeking to become. Ever since the United States was founded, man has always hoped of becoming successful and even prosperous. All men were created equal according to our Declaration of Independence so the American Dream is something that any man can achieve if he puts in the work and the dedication needed. Plenty of hope is also needed if a man wishes to become successful in the United States because sometimes hard work and dedication alone are not enough. The main character in The Great Gatsby, Jay Gatsby, has, â€Å"some heightened sensitivity to the promises of life,† which is like saying that Gatsby is an average man that devotes his life to the American Dream and getting what he wants. Gatsby also has, â€Å"an extraordinary gift for hope,† which means that Gatsby has a positive attitude toward achieving the American Dream. Jay Gatsby can relate to many success stories that have happened recently in the United States. One example of a modern day Jay Gatsby is Oprah Winfrey. Oprah was born into a poor life with not much opportunity, but she did have hope and eventually she was able to work her way to the top of the American Dream. Having hope when trying to become successful is a must or your dream may never happen. It seems as though the old money, rich people think they have entitlement no matter what they do. The wealthy can have whatever they like all the time even if they dont morally deserve it. This has been the case in America for a long time, including the time of Jay Gatsby and also in modern day society. A major character in The Great Gatsby, Nick Carraway, realizes that the rich lack responsibility for their actions and they continue living as though they have every right to their good fortune. Nick says, â€Å"They were careless people, Tom and Daisy – they smashed up things and creatures and then retreated back into their money or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess they had made. † Even when Daisy murders Myrtle, Gatsby ends up paying the price for her because Daisy and Tom are careless and rich. Money is way more important to them than anything else in the world. There are many people in our society today like Daisy and Tom. One example is Paris Hilton, who basically goes around and parties with her fathers money. She can do whatever she wants and the money is always there to cover it up. It is amazing how money can determine someones character. The common man seems to always fight to have the American Dream even if they realize that they have higher morals than those who already are successful. Money can blind a person from realizing that having good morals is more important than having financial success. The Great Gatsby shows that Jay Gatsby innocently pursued the American Dream, he worked on personal improvement his whole life, and he continued his hard pursuit even with forces working against him. He ultimately was killed because of people unlike him that had money but no morals. Gatsby tried to have money and great morals and that is something that is not exactly possible. People nowadays try all the time to pursue the American Dream while remaining a good person with morals. It is hard to have it both ways and that is evident after reading about Jay Gatsby. Realizing that modern day society is still the same as it was in The Great Gatsby is important. The author, F. Scott Fitzgerald, would very likely agree that todays society is no different than the society portrayed in his novel. Everybody wants to pursue the American Dream and remain as a good person, but as you look at Jay Gatsby, it is easy to see that it is extremely hard to accomplish and maintain. Maybe soon society will become a fair playing ground, but for now all people can do is hope that life works out for the better.

Reflection on Ethnicity Essays -- Reflection Essay

Our increased mobility has given us greater access to the world and the diverse people that inhabit it. With that mobility comes the shared responsibility to negotiate with people who may initially seem unfamiliar and learn to express the experience. The word â€Å"ethnicity† is used to describe a specific population’s characteristics of fundamental aspects that all humans share. When applied loosely, ethnicity becomes a blanket term to define large populations, undermining the worth and the diversity within that group and emphasizing the differences between cultures. Yet those differences come down to matters of preference and socialization within each culture. The dominant themes that rule human nature persist in every society – wondering where we came from and why we exist, social mores to guide how we relate to people or situations, and primal motivations such as hunger, fear, and a need to be loved and accepted. People communicate with language, have a sense of family structure, practice culinary habits, beliefs, and social values that evolved concurrent with the compounded revisions of a group’s public space and collective perception of reality. Over time, ethnic groups have interacted and negotiated public realms similar to the method each separate population underwent to develop into its present framework. We continue to co-mingle cultures, borrowing tastes that suit our own self-definition and determination. The definition of what is â€Å"right† and what is valued varies fr...

Memo Short Report

The recent conflict in FinanceGates Project was definitely harmful to the overall success of the project and the spirit of cooperation InternetGates Company tries to promote among its employees. From my viewpoint as that of a third party, I see the issue as a communication problem created by barriers that often stand between employees from different backgrounds. The solution can action directed at improving communication skills of our employees in various departments. Frank Brown, Marketing Manager for FinanceGates, as it turned out, had long been confident that the course taken by the project is completely wrong and doomed to fail. His impression of the ideas put forward by the Project Manager, Brian Graham, had long been negative, as he believed them to be both ineffective and unrealistic. However, for lack of communication skills expressed in shyness and fear to lose rapport with the boss, Frank was reluctant to share this with him. In this conversation, however, he simply exploded, telling Brian Graham all the negatives he had in mind. I personally witnessed this conversation and can reproduce it fairly precisely as it was etched upon my memory. Frank began by reporting about his findings during the preparation of the marketing plan. As he was sharing his insights, Brian once again expressed his dissatisfaction over delays in Frank’s work. He stated: â€Å"Once again, you are not able to meet the deadline for your marketing plan. I just remind you that our company places special emphasis on meeting deadlines, as I have already told you more than once†. Frank seemed very frustrated by this remark and began to justify himself by saying that facts that would support the current direction of business are very hard to find. In essence, what he has produced so far was a brief study of the market that showed limited opportunities for the kind of product the company expected to sell – and therefore turning it into a plan will be difficult, not impossible. In his speech, Frank complained about the boss â€Å"limiting his initiative† and lacking â€Å"flexibility†. The boss was listening to Frank’s tirade silently, showing signs of anger with his facial expression. However, he did not interrupt Frank who seemed really carried away with his emotions. When Frank seemed done with his speech, Brian said: ‘Okay, I have listened to you, and now you will listen to me. You have to be ready with your plan in three days. If you have nothing to show on Friday at noon, we will have to talk about your prospects in this company. Because one thing I want everybody to follow is take a positive attitude toward work and strive to complete every assignment with maximum quality. You do not seem to have it, but maybe I am wrong.† Both parties in the conversation obviously had their â€Å"skeletons† in the cupboards and reasons why they wanted to conceal part of the information. I know, for example, that Franks is driven by the perceived lack of rewards in this position. He confided in me at one point that in our organization he feels underpaid and misses the trappings of a managerial position, as in the previous job he was head of a marketing department. His past record also involved numerous conflicts with superiors as he sought to defy their authority; this was the way he learned to interact with superiors and it is not easy to abandon. His habits include arguing with the boss, not being cooperative. In turn, Frank expects all superiors to hostile and critical toward him. His barrier to communication can be described as â€Å"stereotyping† that â€Å"causes us to typify a person, a group, an event, or a thing on oversimplified conceptions, beliefs, and opinions† (Erven, n.d., p. 3). Frank stereotypes all superiors as people with enormous amount of power they use to oppress subordinates. His stereotypical, habitual strategy is to offer resistance. Brian’s problem is most probably lack of understanding for human nature. Poor listening skills contribute to communication barriers. In previous conversations, he could have noticed Frank’s unwillingness to support his ideas, but never paid attention. It seems to me frequently that he places too much emphasis on authority and too little on persuasion. In this case, his mistake was forcing an employee to do something in a rude manner, without asking for cooperation and testing willingness to help. To remedy the situation, both Brian and Frank require counselling that will help them change their communicative styles. Instead of showing quick aggression, they should both opt for communication patterns that will provide the room for the other person’s self-esteem instead of being confrontational. Brian, for instance, can change his attitude to subordinates to a more positive one, beginning to see them as people who are inherently good and are trying to accomplish their tasks effectively instead of accusing them of being lazy or inadequate.   For Frank, it can be recommended that he, too, stop seeing the boss as an enemy and rather as one who can provide assistance to him. I also propose that InternetGates organize a training for project managers and, if possible, their teams focusing on communication. The topics could include communication styles, communicative strategies, barriers to effective communication, and how to overcome them. Learning more about differences in cross-cultural communication will also be relevant to our employees since we are an international company. Trainings would provide managers with a background in communication that would help them resolve day-to-day conflicts that arise out of misunderstandings. Sincerely, Peter Black References Erven, B. Overcoming Barriers to Communication. Retrieved August 9, 2006, from http://aede.osu.edu/people/erven.1/HRM/communication.pdf Hampton, J. (2006, May 8). Barriers to Communication. Retrieved August 9, 2006, from http://www.community4me.com/barriers.html

Duddy Kravitz Materialism Essay

Materializing is a major role in this book it affects a large part of the characters second and one person first hand. It also affects the plot due to the main characters obsession with materialism. Materializing can also cause people in relationships to grow apart due to confusion with priorities. Materializing can drive people to become some one that they would never wish to become with out even realizing it. It can also push you to do stuff that you would never think of doing. In the book The Apprenticeship Of Duddy Kravitz, the main character Duddy Kravitz was brought up with the saying † a man with out land is a nobody.† Duddy believes that the more land and money he gains the more of a â€Å"somebody† he will become. Duddy goes through life trying to make more and more money and gain more and more land. With an obsession like this it can cause a person to forget about priorities and also the heath and feelings of others. With Duddy by the end of the book his push to become a † somebody† cause the lost of respect from a family member and the loss of valued friends. It caused Duddy to put his own friend in a wheel chair for life just so he could try and save some money. Materializing can cause your judgment to fog and able you to do almost anything to get a head in the race to becoming a â€Å"somebody†. Duddy went to the point of forging a crippled friends check so he could buy more land. After he finally owns and controls all of the land hi feels that he has become a â€Å"somebody†. Duddy let money and poisons become the only thing that mattered to him. Duddy lost sight of everything that he lost and all the people that he hurt along the race to become a â€Å"somebody†. The plot of the book was greatly affected be materialism. The book is based around a selfish, greedy man named Duddy Kravitz a man that would stop at anything to become rich and well known. The plot twists as Duddy personality becomes meaner and more money driven. The plot of the book starts with the main character Duddy trying to make living well at the same timework his way up to becoming rich and at least locally famous. Duddy starts off as a happy man with a girlfriend, has many friends that are rich and is starting off his own business. However later on in the book after he starts to buy land to build a dream he starts to go bankrupt. As times get tough Duddy slowly starts to loss grasp of his goals and dreams that would make him a  Ã¢â‚¬Å"somebody†. The money hungry man starts to become verbally violent and uncaring for others. At this point he is only worried about losing his land and money. â€Å"#################† but really Duddy has lost much more than he has gain. He has lost his friends, his girlfriend and the respect of his grandpa. The plot is based on materialism with Duddy. All most every problem in this book is a result in Duddy trying to make it big in life and becoming a rich man with a lot of land. When materialism is present with in a relationships it can push people to grow a part over time. It is usually noticed be one member and rarely caught but the person who is obsessed with it. With Duddy Kravitz it was present thought out his life. However as time moved on it slowly turned in to the only thing that mattered to him in his life. When Duddy first started to date Yvette you could see the connection they had with each other, you got the impression that they where meant to be together. They would go on picnic’s together, go for walks in the woods, and go swimming in the lake. This is where Duddy discovers his soon to be land, with in seconds you could see that the Duddy obsession with materialism has started to make things different between then. Duddy tried to bribe Yvette not to tell anyone about their place and offered to cut her in on the profits if she would keep it a secret. When money and the land came in to the picture it caused Duddy to almost stop trusting Yvette and act like she was more like a business partner rather than girlfriend. This cause Yvette to become angry and upset that Duddy didn’t trust her and brought money in to the picture. Slowly over time Duddy became verbally violent towards Yvette, always telling her to â€Å"shut up† and yelling at her profoundly. Slowly Duddy obsession pushed him away from Yvette. By the end of the book Duddy was so obsessed with land, money and trying to become a â€Å"somebody† that he lost the important things in life. Duddy lost things that can’t be bought but money, or impressed with land, he lost friends and family.

Essay on Biology Midterm

Essay on Biology Midterm Essay on Biology Midterm Chapter 1- Scientific Thinking * Science is an intellectual activity, encompassing observation, description, experimentation, and explanation of natural phenomena. * Biological issues permeate all aspects of our lives. To make wise decisions, it is essential for individuals and societies to attain biological literacy. * Superstition is the irrational belief that actions that are not logically related to a course of events can influence its outcome. * Because it is empirical, rational, testable, repeatable, and self-correcting, the scientific method is a particularly effective approach. * Scientific Method: * -Make observations * -Formulate a hypothesis * -Devise a testable prediction * -Conduct a critical experiment * -Draw conclusions and make revisions * A hypothesis is a proposed explanation for an observed phenomenon and must generate a testable prediction * Null hypothesis a lack of relationship between two factors * A critical experiment makes it possible to determine if a hypothesis is correct. * Theory is an explanatory hypothesis for natural phenomena that is exceptionally well supported by the empirical data. * Treatment: any experimental condition applied to the research subject * Experimental group: a group of subjects who are exposed to a particular treatment * Control group: subjects who are treated identically to the experimental group, where they are not exposed to the treatment * Variables: the characteristics of an experimental system that are subject to change * Placebo effect: people respond favorably to any treatment * Blind experimental: subjects do not know which treatment they are receiving * Double-blind experiment: neither the subjects or experiment know treatment * Biases can influence our behavior and collection and interpretation of data * Independent variable: measurable entity that is available at the start of a process (x-axis) * Dependent variable: measurable entity that is created by the process observed (y-axis) * Positive correlation: one variable incre ases, so does the other * Visual displays of data condense large amounts of information and can aid in the presentation and exploration of the data * Statistics can help us evaluate whether differences between a treatment group and control group can be attributed to the treatment rather than a random chance. * Pseudoscience: individuals make scientific claims that are not supported * Anecdotal observations: based on just one or few observations * Although the scientific method may be the most effective, it can’t give us insight into non-quantifiable, subjective information. Chapter 2- Chemistry * Element: substance that cannot be broken down chemically into any other substances * Atom: a bit of matter that cannot be subdivided any further without losing essential properties * Nucleus: center of the atom, made up of protons and neutrons * Protons: positive electric charge * Neutrons: no electric charge * Electrons: negative electric charge * Atomic Mass: the mass of an atom; made up of the combined mass of all of its protons and neutrons * Particles with the same charge repel each other, opposites attract each other * Atomic number: corresponds to have many protons it has * The mass of an atom is usually about double the element’s atomic number * The number of neutrons in the nucleus is usually equal to the number of protons, and protons and neutrons have approximately the same mass * Isotope: an atom that has extra neutrons or fewer neutrons than the number of protons * An atom’s charge doesn’t change in an isotope because neutrons have no electric c harge * Radioactive atoms: atoms that break down spontaneously after created and in the process of decomposition they release, at a constant rate, a particle carrying a lot of energy. * Elements in the human body:

Aggression

The policies and procedures of the setting relevant to promoting children and young people’s positive behaviour are such things as being a positive role model, showing respect to one another, praising children and young people, have and organised environment, setting boundaries, intervening calmly when an incident happens to stop the child or young person behaving in an unsafe way. 1. ) The importance of all staff consistently and fairly applying boundaries and rules for children and young people’s behaviour in accordance with the policies and procedures of the setting is to make sure every child within the setting is treated fairly for example if one child does something good praise him/her as you would any other child. Vice versa if a child’s behaviour is bad you must intervene calmly and explain what they are doing is wrong, and why it is wrong. All staff must work as part of a team and act with the same procedures to help the children develop knowing what is right and what is wrong. 2 2. 1) The benefits of encouraging and rewarding positive behaviour are that by promoting positive behaviour in the nursery they are much more likely to grown up knowing what is right and what is wrong, carrying it up into reception class and so on. Positive behaviour needs to be encouraged as the children need to know when there doing something really good e. . sharing their toys. If a child is constantly told off for negative behaviour, it will damage their overall self-confidence and they’ll begin to thin that everything they do is wrong. 3 3. 2) the sorts of behaviour problems that should be referred to others are things such as biting, this is more common in toddlers as they cannot talk or express their feelings its more difficult to control their emotions, if an older child bites ad continues to do so this should be referred to the ppropriate person. Aggression is also a behaviour problem, aggressive acts such as hitting another child for no reason needs referral. Change of behaviour in a child is another thing that should be referred this could be for a number of reasons such as abuse, any form of abuse could cause a child to change their behaviour, also things like family separation an bereavement and other issues could cause this. All these should be referred to your nursery manager or the person in charge.

Political Science - State and Society in Europe Essay

Political Science - State and Society in Europe - Essay Example propose a typology that is essentially concerned with cross-national differences that occur in three aspects; these include the association of the state with the market in the provision of welfare, the stratifying impact of welfare states and the value of social rights (Dale 2002). Using cross-national differences that occur along these aspects, Esping-Andersen classified welfare states into three main types. These three types were referred to as the three worlds of welfare: social democratic, liberal and corporatist. The social democratic welfare states encompassed the countries of the Scandinavian region, whereas the liberal welfare states included the countries from the Anglo-Saxon areas. The conservative corporatist welfare state was dominant in Central Europe (Dale 2002). For instance, the German welfare system is considered as a conservative-corporate regime because of its salient social policy features (Cochrane, Clarke & Gewirtz 2001). The three worlds of typology opened new frontiers for the interpretation of comparative welfare state research. The typologies have fueled extensive debate, theoretical criticisms and had led other sociologists to propose their own typologies to understand the social welfare dynamics (Dale 2002). In fact, criticism against the typology surfaced right after the time that the typology was proposed, which has resulted in the development of a series of typologies for welfare states. One of the most significant contributions of the Esping-Andersen typology lies in the fact that it was the first of its kind to initiate the process of researching welfare states from a novel perspective. Before the typology was proposed, much of the research on welfare states was conducted on the comparison between the values of degree outcomes and the quantitative worth of social security expenditures. The essence of the second cluster of welfare state typologies encompasses the connection between paid wor k and welfare as well as the implications